Banks’ Programs for Customers
The 2009 consumer credit crisis combined with the way the TARP funds bank bailout has been playing out has motivated banks and other financial institutions to bolster their image and their own financial stability by offering financial literacy information to their customers. Examples abound.
In April, 2009, Sarah Spear of the Association of Advanced Life Insurance Underwriting published a white paper on The Need for Financial Literacy, in which she summarized the financial literacy situation like this: “Government officials, educators and broadly diverse civic organizations agree on the need to increase the financial literacy of the American public. Ranging from school children to those who have recently retired, Americans need to learn the basics of personal financial planning and management, especially in the areas of budgeting, investing, and managing debt. The current financial and economic environments are only exacerbating the inability of our citizens to manage their personal finances.” She noted Sun Life Financial’s statistical findings that “Within the last 12 months, 20% of American workers have stopped funding their pre-tax retirement account, e.g., a 401(k), a 403(b), or an IRA (source: AARP). 59% of working Americans believe they are doing an “average” to “below average” job of preparing themselves financially for retirement (source: PlanAdvisor.com). 48% of American workers anticipate that they will continue to work beyond age 67.” Her call to action for 2009 also cited powerful reasons and measurements: “There is need for a new and innovative financial literacy delivery system to deliver financial literacy education as is evidenced by the subprime mortgage crisis, the growing number of personal bankruptcies, the dangerously high level of credit card debt, the low savings rate, and the lack of retirement planning, etc. We are living in a very complex financial environment, and many consumers are beginning to react to the financial crisis by increasing their knowledge of financial products. Open Course Ware financial literacy courses, an initiative by Massachusetts Institute of Technology (MIT), has experienced a 27% increase in enrollment in their Fundamentals of Financial Planning since September 2008. The Consumer Credit Counseling Service saw a 43% increase in webinar attendance since September 2008. The 360 Degrees of Financial Literacy, an initiative of American Institute of Certified Public Accountants (AICPA), saw 43% increase in their financial literacy programs since 2008.”
Many financial institutions, from local to national organizations, have been expanding their financial literacy initiatives to meet that need. Minneapolis, Minnesota based Thrivent Financial for Lutherans launched their Debt Savvy program in 2007, and demand among their customers has grown ever since. Thrivent’s Debt Savvy program helps people learn how to budget realistically so they can be thoughtful about taking on debt, but it helps the banks’ business, too, and the Minneapolis-St. Paul Business Journal reports: “Jill Alshire, director of consumer banking at Thrivent, is sure the program has contributed to the bank’s growth to $560 million in assets this year from $400 million three years ago.”
Charles L. Evans, President and Chief Executive Officer of the Federal Reserve Bank of Chicago noted at the September, 2009, Conference on Successful Strategies for Financial Literacy and Education that the Fed’s history of engagement in financial education has been growing since the mid-1970s, from focusing initially on “improving public understanding of the Federal Reserve’s purposes and functions and informing consumers of their rights and lenders of their responsibilities” to recent initiatives concentrating on “practical issues, such as: financial skill-building, economics education, bank account ownership, financial planning, wealth accumulation, consumer protection, and foreclosures—issues that affect many people at different stages of their lives.” Looking forward, he expressed the intention for the Federal Reserve to work on both national and regional levels “to develop financial education programs that take into account the needs of their regions. For example, they can respond to variations in state education standards and to regional economic conditions. In addition, they are adept at identifying strong partners in their communities.” This outreach has expanded in the past several years.
School and Non-Profit Programs
Government agencies, organizations of financial services professionals, and community-based organizations may target a broad cross-section of the public or specific categories of consumers by life-stage or special interests.
At the federal level, the U.S. Financial Literacy and Education Commission provides an increasing number of resources through several websites. The Treasury Department, home of the Office of Financial Education, is the hub of federal financial education resources and has expanded its offerings to respond to citizens’ concerns. In 2009, the President’s Advisory Council on Financial Literacy sponsored the OFE’s Community Financial Access Pilot (CFAP) to increase low- and moderate-income families’ and individuals’ access to financial services and education through Treasure staff serving as community consultants in up to eight pilot sites, after which they identified the most effective practices to achieve that goal. Mymoney.gov provides tool kits and information for consumers on many financial topics and warnings about scams, such as those for loans requiring advance fees and services claiming to offer foreclosure rescue.
Washington state, for example, sponsors the Washington State Department of Financial Institutions, which offers many links to financial education and literacy resources. New York’s w!se (Working in Support of Education) sponsors the New York Financial Literacy Coalition program, Moneypower.org, to educate students and young adults.
The Jump$tart Coalition for Personal Financial Literacy has grown since its 1995 origins targeting students in Washington, DC, to a nation-wide network of state coalitions in four regions, with national standards in K-12 personal finance education, and hosting their first National Conference for Financial Educators in 2009.
The 360 Degrees of Financial Literacy organization, sponsored by the AICPA (American Institute of Certified Public Accountants), offers ever-broadening information to support consumers’ financial decisions throughout their lives, from youth through retirement. It provides information on free financial literacy events in each state, access to the “Money Doctor” via a question form, and an online “Financial Guidance Book” with manageable amounts of high level information on general topics that drill down to more detailed subjects.
The demand for financial literacy is growing, and so is the supply. Many of the online and paper-based resources require a great deal of patience to dig through to the topic you need, but persistence will pay off, even if it just helps you figure out what questions you need to ask a financial advisor to resolve your specific issues.
Do you need financial literacy resources in your community? Would it be effectively delivered through the schools, libraries, or other community organizations? Let us know, and we at Sealund will send the word along.
What do you think? Please share your comments.